A modern company with tradition


We look back on a company history of more than 120 years at kela – always in the spirit of home and living. The absolute focus on people, their wishes and needs, their lifestyle as well as respect for the environment and nature are the primary objectives of kela and have formed the basis of our success for so many years. 

Video: We can look back on over 120 years of company history:


Feel at home!

Our kela brand story is manifested in the new claim "Fühl Dich Zuhause” (Feel at home) and in all elements of the kela brand image. We want you to fulfil your desires within your own four walls, realise your interior dreams and reinvent yourself again and again. And that your home is always YOUR home. A place in which you feel comfortable and that appeals to all your senses..

Thomas Keppler Geschaeftsfuehrer kela

This characteristic philosophy is revealed in every little accessory and every detail, creating unforgettable feel-good moments through an individual sensory perception. Moments that give us a feeling of intimacy and security – and ultimately make a difference to our home.

Our products – your inspiration!

Our more than 2,000 products invite you to continually rediscover your personal home and live your own lifestyle. We create long-lasting enjoyment by bringing aesthetics, innovation and quality into harmony – based on the responsible and respectful use of resources. This is how we create clever, beautiful products that are designed in Germany and will sustainably improve your quality of life. Discover all these products here in the kela online shop and at over 240 sales outlets throughout Europe and feel inspired!


Geschichte Kela

Kurt Wolfgang Lang

1993The establishment of a proprietary product brand takes its course.
KelaLine The KelaLine brand is born. The first products are successfully launched and successfully marketed.

2003 - 100 years anniversary
The company is growing steadily and the Kela product brand is increasingly gaining importance.

Kela Frankreich2008 The Kela brand is in demand worldwide. New countries are being developed. The first subsidiary, Kela France in Nancy, France, is founded.

2010 The company’s aspirations increase. Innovation, proprietary developments, design and quality are a priority. The newly launched Kela logo illustrates the new self-confidence. The full focus on customer service as well as the proprietary brand characterize Kela’s business philosophy and the success.

Flags 2017 New markets are being opened up in the USA. Kela USA, Inc., is founded and headquartered in Chicago.
A warehouse in Cleveland supplies customers in the US quickly and efficiently.

Firmengebäude KelaIn order to meet the highest demands of our customers and guarantee a high availability of goods, Kela Ltd. was founded in Hong Kong. Direct FOB container deliveries from Asia are handled directly from there.

2018 Kela's products are represented in more than 80 countries worldwide. The assortments are newly reviewed and adapted to current trends each year and presented at important national and international trade fairs. High-revenue Kela shop-in-shop sales areas are installed at more than 400 of our customers. Continuous development, rather than stagnation characterizes the company today.


1920 The shareholders' meeting of Keck & Lang GmbH appoints Thomas Keppler as the new managing director of the company. Kurt and Wolfgang Lang, who shaped the family business on the Swabian Jura together as managing directors and managed it for many years, will remain active as shareholders.

2021-2022: For several months we have been working intensively on kela brand positioning: customers have been surveyed, trends and lifestyles have been analyzed. The results lead to our comprehensively developed kela brand strategy and to our new kela brand story represented by the claim.

2024 Michael Kasper and Marcel Michalek assume the roles of directors at Keck & Lang GmbH, succeeding Thomas Keppler, the outgoing director. Michael Kasper brings comprehensive expertise from years of industry experience. His well-founded product and sales know-how, combined with excellent marketing knowledge, promises a continuous increase in the company's success. Marcel Michalek complements the directorial duo with his extensive experience in finance. Since 2019, he has successfully overseen financial management and compliance within the company. Keck & Lang GmbH views this strategic personnel decision as a crucial step to further strengthen its market position and sustainably promote growth. The management looks forward to a successful collaboration.

kela fuehl dich zuhause

The menu is being loaded...
We use cookies to analyse the functionality and content of the website. Cookies are also used to serve personalised ads. We share information about your use of our website with our advertising, analytics and social media partners where you have consented to this. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the services. All information about cookies can be found here. Naturally, you may revoke this consent here at any time with effect for the future.