A modern company with tradition
Welcome.
We look back on a company history of more than 115 years at kela – always in the spirit of home and living. The absolute focus on people, their wishes and needs, their lifestyle as well as respect for the environment and nature are the primary objectives of kela and have formed the basis of our success for so many years.
Feel at home!
Our kela brand story is manifested in the new claim "Fühl Dich Zuhause” (Feel at home) and in all elements of the kela brand image. We want you to fulfil your desires within your own four walls, realise your interior dreams and reinvent yourself again and again. And that your home is always YOUR home. A place in which you feel comfortable and that appeals to all your senses..
This characteristic philosophy is revealed in every little accessory and every detail, creating unforgettable feel-good moments through an individual sensory perception. Moments that give us a feeling of intimacy and security – and ultimately make a difference to our home.
Our products – your inspiration!
Our more than 2,000 products invite you to continually rediscover your personal home and live your own lifestyle. We create long-lasting enjoyment by bringing aesthetics, innovation and quality into harmony – based on the responsible and respectful use of resources. This is how we create clever, beautiful products that are designed in Germany and will sustainably improve your quality of life. Discover all these products here in the kela online shop and at over 240 sales outlets throughout Europe and feel inspired!
History
How it all started...
1903 Keck & Lang is founded in Stuttgart by Ferdinand Keck and Hugo Lang. Brooms, brushes, blockers, and later also carpet sweepers were produced by 7 employees. During the war years, fire flappers were especially in demand.
1948The brothers Wolfgang and Werner Lang take over the company as the second generation.
1957 The company is relocated to Böhmenkirch. The range of products and services was constantly expanding.
One of the product highlights was the patented three-disc floor polisher, Rotafix, which Kela produces for many years.
1978 After 75 years, the family business continues to grow. The transition from brushes and brooms manufacturer to a supplier of products for the modern household is completed.
1993The establishment of a proprietary product brand takes its course.
2003 - 100 years anniversary
The company is growing steadily and the Kela product brand is increasingly gaining importance.
2010 The company’s aspirations increase. Innovation, proprietary developments, design and quality are a priority. The newly launched Kela logo illustrates the new self-confidence. The full focus on customer service as well as the proprietary brand characterize Kela’s business philosophy and the success.
A warehouse in Cleveland supplies customers in the US quickly and efficiently.
2018 Kela's products are represented in more than 80 countries worldwide. The assortments are newly reviewed and adapted to current trends each year and presented at important national and international trade fairs. High-revenue Kela shop-in-shop sales areas are installed at more than 400 of our customers. Continuous development, rather than stagnation characterizes the company today.
1920 The shareholders' meeting of Keck & Lang GmbH appoints Thomas Keppler as the new managing director of the company. Kurt and Wolfgang Lang, who shaped the family business on the Swabian Jura together as managing directors and managed it for many years, will remain active as shareholders.
2021-2022: For several months we have been working intensively on kela brand positioning: customers have been surveyed, trends and lifestyles have been analyzed. The results lead to our comprehensively developed kela brand strategy and to our new kela brand story represented by the claim:
