The Kela Cooking competence program is perfectly complemented with the new cookware line STELLA NOVA, which has been introduced under the motto “noticeably different” for the specialized trade. Fried crispy & and soft. The innovative surface with the unique OIL-CONTROL-SYSTEM makes it possible and guarantees excellent cooking and roasting properties.
Perfectly placed at the POS:
An eye-catching merchandise presenter for the POS is offered to the retail trade for the sales launch. It was offered successfully at the Ambiente. The high-quality Stella Nova presenter with appealing wood look does not need more than.... square meters of space and attracts attention at the PoS on itself. The products, pans, and pots of the Stella Nova line, are arranged clearly and accessible to end users.
The cast iron line MINERO with black-matt look became a star at the Ambiente next to the already successfully introduced
cast iron line Calido. Its new shape, appealing design, quality, features, and optimal price-performance ratio make it very popular. The iron pan FERGUS with riveted stainless steel handle and universal stove base excels in appearance and function.
The ceramic line MAILA and many new products on the topics of kitchen utensils, serving and storing enrich Kela’s assortment. The latest KAILA pepper mill is equipped with the mill brand CrushGrind.
Kela has some new products to offer for coffee, espresso, tea, and decanters. The double-walled glasses are available in 3 sizes and the VINCI coffee maker in two sizes. Another highlight among the new products will be the many new placemats made of different materials to round off the assortment. Very stylish: the stainless steel carafes.
The already introduced cheese fondue in deer design was supplemented by other textile products. Tablecloths (260 x 160 cm), table runners (160 x 50 cm), placemats (60 x 35 cm), and napkins (40 x 40 cm) are now being offered as well.