A company with a future
1988The brothers Kurt and Wolfgang Lang take over as the third generation. Newly acquired customer groups shape the product designs.
1993The establishment of a proprietary product brand takes its course.
The KelaLine brand is born. The first products are successfully launched and successfully marketed.
2003 - 100 years anniversary
The company is growing steadily and the Kela product brand is increasingly gaining importance.
2008 The Kela brand is in demand worldwide. New countries are being developed. The first subsidiary, Kela France in Nancy, France, is founded.
2010 The company’s aspirations increase. Innovation, proprietary developments, design and quality are a priority. The newly launched Kela logo illustrates the new self-confidence. The full focus on customer service as well as the proprietary brand characterize Kela’s business philosophy and the success.
2017 New markets are being opened up in the USA. Kela USA, Inc., is founded and headquartered in Chicago.
A warehouse in Cleveland supplies customers in the US quickly and efficiently.
In order to meet the highest demands of our customers and guarantee a high availability of goods, Kela Ltd. was founded in Hong Kong. Direct FOB container deliveries from Asia are handled directly from there.
2018 Kela's products are represented in more than 80 countries worldwide. The assortments are newly reviewed and adapted to current trends each year and presented at important national and international trade fairs. High-revenue Kela shop-in-shop sales areas are installed at more than 400 of our customers. Continuous development, rather than stagnation characterizes the company today.
Do you want a more detailed chronicle? Dowload our chronicle as a PDF onto you device >>