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Trade fair review

Ambiente I Frankfurt

Halle E70 / D70

Company News February 2018

Ambiente 2018 Review

Ambiente MesseKela was once again an important meeting point for the specialist trade at the Ambiente in Frankfurt this year with its complete range of products for kitchen and bathroom.

The Ambiente in Frankfurt sets the pace for the world of consumer goods and is the most important trade fair for the Kela brand from Böhmenkirch. The fair ended with a successful conclusion on Shrove Tuesday. Once again, the family business from Böhmenkirch presented trade fair visitors an extensive range of products for kitchen and bathroom this year, with many interesting novelties.

Kela inspired its visitors with a variety of new series and furnishings that turn the bathroom into a wellness oasis.  The program ranges includes products such as towels, soap dispensers, high-quality freestanding toilet brush sets, and towel rails, which can be described as design objects. Wall series for the bathroom, which no longer have to be screwed but can be glued on to preserve the tiles, received particular attention.




Ambiente 2018 Kela Spiegel
Tom Tailer Ambiente 2

A special presentation with coordinated bathroom furniture, terry goods, and accessories, which was presented by Kela licensed by Tom Tailor, was very well received.

Kochvorfuehrung Walter

The highlight in the kitchen area was the introduction of a new series of cookware with an innovative non-stick coating, which provides excellent cooking and frying results while being even more robust and sustainable.  The high-quality pans, pots, and roasting pans were presented and demonstrated by our chef Matthias Walter from Bad Überkingen at the exhibition booth. He spoiled the guests with the prepared delicacies.

Ambiente Deko

The presentation of a new series of glass pitchers and carafes for serving wine, water or trendy drinks was very successful.

Ambiente Verkaufsgespreach


The management, Kurt and Wolfgang Lang, were satisfied with how the trade fair went.

”The Ambiente is an indispensable trade fair for us. Not only did we meet up with our regular customers from Germany, Austria, and Switzerland, many international customers were at our booth again this year as well. The range of products and novelties were very popular.
The multitude of new contacts and positive feedback show us that we are on the right track with our products, colors, and topics and we can confidently look to the future.”

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